Logo

Brand

The logo for Fairfax & Favor is instantly recognisable. It identifies the brand to the wider audience. It is crucial that it is used in the right context, following the rules outlined below and only with the explicit permission of Fairfax & Favor themselves.

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Primary Logo

The primary logo used by Fairfax & Favor is with the shield top-centre on an isolated white background.

Secondary Logo

The secondary logo, a variation on the primary, positions the shield left-aligned.

Shield Only Logo

In some circumstances, usually where space is an issue, we will use our brand shield only. This version is by request only.

Alternate Versions

The primary and secondary logos can be used inverted on the brand navy background or simply in black and white (only where colour is not available - do not use greyscale).

Clear Space

The grey striped area indicates the safe zone. Other graphical and visual elements can be safely positioned up to the ajoining blue area.

Blue indicates the clear space. The blue area must be kept free of all other graphical and visual elements.

The minimum required clear space is defined by the measurement ‘X’ (equal to the height of the letter F shown. The width is equal to height).

Best Practices

To ensure the brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo. Some examples of logo misuse are shown below.

Fonts - Do not use any other font, no matter how close it looks to the Fairfax & Favor brand typeface. Read the typography section for more.

Sizing - Do not stretch or squash the logo. Any resizing must be proportional to the original.

Colours - Do not change the colours or order of colours from those specified in these guidelines. Read the colour section for digital and print colours.

Rotation - Do not rotate, angle, tilt, skew or change the logo positionally from it's native horizontal alignment.